Strong communication skills written and verbal.Strong understanding of how all current digital marketing channels function.Strong knowledge of marketing technology and best practices.Proven ability to demonstrate experience in designing and implementing successful digital marketing campaigns (funnels and journeys).Proven work experience in pipeline management and reporting.Maintain/Optimize Salesforce marketing dashboards.Work with the extended marketing team on leads generation campaigns, content and reporting.Stay up-to-date with digital technology and pipeline management and leads follow up tools.Monitor competition and provide ideas to stand out.
Set strategy and tactics to optimize funnels.Develop and execute a scalable marketing plan to deliver profitable products and courses.Fully own and report Key Performance Indicators, and provide direction to optimize and scale.Weekly/Biweekly calls with Sales and Operations to track leads funnel and collect valuable feedback to improve marketing campaigns, rebuttals management, and sales enablement tools.Our Marketing Pipeline Specialist will work closely with our Salesforce Admin, Sales BDRs and Marketing team to ensure campaign tracking, leads delivery, leads follow up, nurture program and conversion optimization strategies. This role will report directly into the Global Director of Marketing and focus on all aspects of leads pipeline development, nurture, and conversion. SiliconExpert is searching for a new Marketing Pipeline Specialist.